Social Media Training Course

Looking to train 4 or more people? Save money by running an in-house training course. Contact us to get a digital marketing training quote or call us on 01273 322489.

Social media is the phrase of the moment for any business looking to source new traffic from digital media. Our social media course looks at the rise of social media and how business owners can understand and infiltrate these networks.

Our social media training course is aimed at anyone wanting to gain an understand of social media networks such as Twitter, Linked or Facebook and how they can be used connect with your customers to increase brand awareness and relevant traffic.

This hands-on course will cover everything you need to know about how the different types of social media networks and how to use them to connect with your target audience. We will work with your throughout the day to develop a social media strategy and the best way to implement it.

You will learn about the different social media channels such as Twitter, Linkedin and Facebook and gain a basic understand of the features and benefits to using them.

Social media overview

• What is social media?
• Overview of the types social media

Understanding social media

• How it can benefit you business
• Using social media monitoring tools
• Live examples: good and bad

Understanding the social media networks

• Twitter
• Linkedin
• Facebook
• You Tube
• Others

Your presence online

• Find out what people are saying about you
• Listening and benchmarking social media networks
• Finding more followers/fans

Engaging with you customers

• Defining your target audience
• Where are your customers interacting online?
• Engaging with your customers
• Comments and reviews
• Dealing with negative feedback

Social media and other marketing channels

• Using your blog
• Connecting your website to your social media channels
• Different ways to use social media

Social media in your business

• The pitfalls of social media
• Developing a schedule
• Implementing a social media policy

The course includes a range of exercises throughout the day

Jeremy Jacobs, a digital consultant with over 10 years experience in online marketing. Jeremy has worked for a number of global digital marketing/media agencies managing a diverse range of natural and paid search campaigns for numerous blue chip clients.

Jeremy has over 4 years experience in training delegates in the skill of natural and paid search campaigns. With his ability to explain the most technical concept/process in the plainest of English, you'll be proficient in no time!

*The price quoted is for one on one delegate training at The Digital Consultant training rooms. Additional costs may be charged for travel expenses for any in-house training. Discounts are available for multiple delegate bookings on the same training course, students and charities. Full booking terms will be provided with course booking form.