Paid Search Marketing/Google Adwords Training Course (PPC)

Looking to train 4 or more people? Save money by running an in-house training course. Contact us to get a digital marketing training quote or call us on 01273 322489.

Online marketing is one cost effective way to get customers to your business. Search engines make it easy for anyone to advertise their business online, but if you are new to it then it can seem like a daunting task. Our course has been designed for anyone with no experience in paid search marketing to learn the basics and get your first campaign up and running.

This course is aimed at anyone who wants to improve the performance of their website and increase the exposure of their business.

This hands-on course will cover everything you need to know about launching and maintaining a paid search campaign.

By the end of the course you will be confident and proficient in the terminology and techniques required to set up and run a paid search marketing campaign. The course will use a range of live exercises so you can put your learning into practice. By the end of the course you will have your first campaign up and running!

To ensure that you continue to feel confident after you leave the training room, we offer a wide range of consultancy services.

Online marketing overview

• How does paid search fit into online marketing?
• Overview of the major search engines

Paid search overview

• Where do our adverts show?
• Terminology explained

Setting up a campaign: getting the basics right

• Target audience
• Keyword research
• Campaign planning
• Setting up the campaign in the search engines
• Writing effective advert copy

The paid search systems

• Google Adwords
• Microsoft Adcenter
• Facebook Advertising
• Linkedin Advertising

Paid search campaign management: making it work for you

• Bid management
• Position management
• Ad copy optimisation
• Campaign optimisation

Beating the competition: extras that will make you stand out from the crowd

• Competitor research
• Google Places/Google Maps
• Local/regional targeting

The course includes a range of exercises throughout the day

Jeremy Jacobs, a digital consultant with over 10 years experience in online marketing. Jeremy has worked for a number of global digital marketing/media agencies managing a diverse range of natural and paid search campaigns for numerous blue chip clients.

Jeremy has over 4 years experience in training delegates in the skill of natural and paid search campaigns. With his ability to explain the most technical concept/process in the plainest of English, you'll be proficient in no time!