Introduction to Search Engine Optimisation (SEO) Training Course

Looking to train 4 or more people? Save money by running an in-house training course. Contact us to get a digital marketing training quote or call us on 01273 322489.

Online marketing is one cost effective way to get customers to your business. What makes a search engine work is a complex set of mathematical algorithms that would baffle even the cleverest of us. But understanding the basics of how a search engine views your website and making small changes can have a huge impact. Our course has been designed for anyone with no experience in website design to learn those basics.

This course is aimed at anyone who wants to improve the performance of their website and increase the exposure of their business. Or who is working with an external agency and wants to get a better understanding of the basics of natural search.

This hands-on course will cover everything you need to know about how a search engine operates, interacts with your website and what you can do to capture natural search traffic.

By the end of the course you will be confident and proficient in the terminology and techniques to start optimising your website for natural search. The course will use a range of live exercises so you can put your learning into practice. By the end of the course you will be able to start making changes to your website that will make a difference!

To ensure that you continue to feel confident after you leave the training room, we offer a wide range of consultancy services.

Online marketing overview

• How does natural search fit into online marketing?
• Overview of the major search engines

Natural search overview

• How does a search engine work?
• Benefits and pitalls of SEO
• SEO myths busted
• Terminology explained

Search engine spiders

• What is a search engine spider?
• What makes a search engine spider happy?
• What makes a search engine spider angry?

Planning your natural search campaign

• Defining your target audience
• Keyword research
• Link analysis
• Site structure

Natural search copywriting

• Writing for your audience and search engines
• On page optimisation factors
• HTML tags
• Summary: key tips when writing for search engines

Link building: getting more votes

• Link building fundamentals
• Contact webmasters
• Directory submissions

Analysing your results

• Google Analytics
• Key metrics to look for
• Reporting

Local search optimisation

• Getting yourself know locally
• Review sites
• Google Places

Social media

• How to use social media to improve SEO

The course includes a range of exercises throughout the day

Jeremy Jacobs, a digital consultant with over 10 years experience in online marketing. Jeremy has worked for a number of global digital marketing/media agencies managing a diverse range of natural and paid search campaigns for numerous blue chip clients.

Jeremy has over 4 years experience in training delegates in the skill of natural and paid search campaigns. With his ability to explain the most technical concept/process in the plainest of English, you'll be proficient in no time!