Blogging for Business Training Course

There may be many reasons why you want to learn more about blogging:

• you want to see if it can help market your business
• your employer has asked you to take on, or write articles for, the company blog
• clients are asking you for guidance
• you fear other agencies may steal your clients
• you just want to understand how to set up a blog

This 1 day practical workshop has been designed to get you up and running with a blog. We will cover how blogs fit into the world of social media and online marketing, set up your blog and give you techniques to write great posts on your blog.

Anyone who has been asked to contribute to a blog or wants to set up their own blog.

This hands-on course will cover everything you need to know about launching and maintaining a blog

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At the end of the course you will leave with your very own blog set up and ready to go. Not only that but you will have some inspiration for writing your next blog posts, getting followers and developing your content. The course will use a range of live exercises so you can put your learning into practice.

Introduction

• what is a blog?
• what can you achieve with your blog?
• who is your audience?

Where blogs fit in

• what makes a blog? Comparison with websites, forums, other social media
• what's the difference between a business and a personal blog?
• how popular are they?
• examples of how blogs are used for different purposes

Writing for blogs

• what writing style is appropriate?
• how long should a blog be?
• how often should you write?
• writing exercise - have a go at writing a blog entry

Tips

• good and bad blog practices
• 'corporate policy'
• dealing with comments on your blog
• writing exercise – comment on a blog posts
• prepare your first entry for your own blog

Lunch

Which blogging tool is right for me?

• comparison of the popular free tools
• advantages/disadvantages of each

Exercise – Set up your blog

Structure and layout

• finding and changing your templates
• use of images in blogs
• sections and titles

Exercise - post your first entry

Getting found

• tagging
• simple search engine optimisation (SEO) tips
• link strategies

Exercise - link to and comment on each other's blogs

Jeremy Jacobs, a digital consultant with over 12 years of experience in online marketing and web design. Jeremy has worked for a number of global digital marketing/media agencies managing a diverse range of natural and paid search campaigns for numerous blue chip clients.

Jeremy has over 6 years of experience training in digital marketing for small/large businesses and individuals. With his ability to explain the most technical concept/process in the plainest of English, you'll be proficient in no time!