Online Marketing Copywriting

Writing for an online audience is different from writing for an print audience, we adapt our reading styles when reading off screen. We understand how people read online and how to write quality copy which is relevant to the audience.

We have years of experience writing all kinds of copy for offline and online. We don't just know how to write readable, friendly copy but how to write great online marketing copy.

THE BENEFITS TO YOU:

PLAIN ENGLISH

Our team practice the principle of writing plain English. We follow the guidelines set out by the Plain English Campaign to write clear and concise copy. Your online copy will be more succinct and to the point, helping your users understand and navigate your site with ease.

SEARCH ENGINE OPTIMISED COPY

Search engines will be visiting your website and reading the text on it. To improve search engine rankings your website needs easily accessible, keyword rich copy. Most importantly the average user should not be able to tell that you have optimised your copy for search engines.

Our copywriters are experts in writing website copy for search engines, saving you money, as you won't have to use two teams to produce well written, optimised copy. Your website will be user-friendly and well optimised for search engines, giving you the best of both worlds.

TARGETED TOWARD YOUR AUDIENCE

To engage your users with your business you need to speak their language. The language used for the journey from first contact with your brand to purchase needs to adapt to their feelings and emotions.

EASY TO UNDERSTAND, READ AND NAVIGATE

Online users have a very short attention span. You'll notice that the paragraphs on this page are short with clear headings. One example of how to make online copy easy to understand, read and navigate. We apply tried and tested methods to online copy to ensure the web page gets to the point as quickly as possible. Users will be able to navigate you copy easily and find the information they need.

OUR METHODOLGY